Key Hire Supports Premium Kitchen Brand’s U.S. Market Launch and Florida Expansion
Miami, Fla. – February 5, 2026 – Novalina, a premium kitchen brand, today announced the appointment of Maria Gerardino as Territory Sales Representative for Florida, marking a significant step in the brand’s strategic entry to the United States. Gerardino will spearhead the introduction of Novalina to the broader Florida market while providing comprehensive support to business partners in their day-to-day operations.
The appointment comes as Novalina establishes its presence in the U.S. market, bringing German-crafted kitchen solutions to American homeowners and design professionals. Florida is a key growth market for the brand, driven by its robust residential construction and remodeling sector. Novalina’s commitment to the Florida market will be further demonstrated with the opening of its flagship showroom, the first Schueller Americas Center (SAC), in Miami later this year.
Gerardino brings over two decades of experience in kitchen design, account management, and B2B sales to her new position. Her background includes roles at Eurocraft Cabinetry, Home Depot, and as owner of a boutique residential remodeling studio. She holds a Bachelor’s Degree in Interior Design from the Art Institute of Fort Lauderdale and is currently pursuing Project Management certification from Columbia University.
“We are thrilled to welcome Maria to the Novalina team,” said Alexander Reckzeh, CEO of Schueller Furniture North America Inc., Novalina’s parent company. “Her proven track record in kitchen design and B2B relationship management, combined with her deep knowledge of the Florida market, makes her the ideal person to introduce Novalina to business partners throughout the state. Maria’s ability to communicate the value of premium, attainable kitchen solutions will be instrumental as we expand our presence in this important market.”
About Novalina
Novalina is a premium kitchen brand owned by Schueller Furniture North America Inc., designed specifically for the U.S. market. Combining European sophistication with practical, everyday functionality tailored to the needs of American homeowners, Novalina delivers premium kitchen solutions with a focus on sustainability, innovation and superior customer service. Novalina kitchens feature cabinets manufactured by Schüller Möbelwerk GmbH in Herrieden, Germany, backed by decades of German engineering expertise. For more information, please visit: novalina.com
Press Contact:
Mirjam Lippuner
mirjam@getinkdiy.com
920-395-8998
